We are looking for a dynamic and strategic Marketing Campaign Manager to join our growing marketing team. This role presents a unique opportunity for a results-oriented professional with a keen understanding of data-driven marketing strategies to contribute to the continued success of HR Acuity. As a Marketing Campaign Manager, you will play a pivotal role in developing and executing impactful marketing campaigns that reinforce our thought leadership and revenue goals.

Day in the life as the Marketing Campaign Manager

• Campaign Strategy and Execution:
  • Collaborate with stakeholders to conceptualize and execute campaigns that resonate with our target audience, reinforcing thought leadership and driving revenue.
  • Develop and implement email marketing and nurture campaigns that create demand, drive engagement, retention and revenue.
  • Partner with Product Marketing and Content to translate positioning and messaging into compelling campaigns. 
• Email Marketing Ownership:
  • Utilize predictive analytics to create responsive audience segments based on buyer intent.
  • Own strategy, planning and execution for all outbound marketing emails, including nurture programs, newsletters, product updates and promotional campaigns. 
  • Own communications calendar. 
  • Develop segmentation strategies to deliver personalized, relevant email experiences for different audiences. 
  • Build, test and optimize email templates, subject lines, content and CTAs to maximize engagement and conversion. 
  • Monitor email deliverability, maintain list health and ensure compliance with email regulations (e.g., CAN-SPAM, GDPR). 
• Performance Management and Optimization:
  • Regularly audit lead scoring criteria based on data analysis.
  • Provide ongoing content performance analysis based on pipeline influence and generation.
  • Analyze campaign performance, providing actionable recommendations for continuous improvement to both the Marketing and Rev Ops teams.
• Cross-Functional Collaboration:
  • Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.
  • Align industry- and persona-based messaging to enhance campaign effectiveness.
• Marketing Technology and Operations:
  • Stay up-to-date with email marketing best practices and industry trends.
  • Implement emerging trends to enhance campaign performance.
  • Partner with Marketing Operations to ensure accurate tracking, attribution and reporting of campaign metrics in HubSpot, Salesforce and Outreach. 
  • Maintain campaign and email best practices documentation and contribute to process improvements. 

You’ll love this role if….

• You can think on your feet, remain open to new ideas, and easily pivot between tasks or projects as needed. 
• You can quickly adjust to changing circumstances and thrive in a dynamic environment. 
• You enjoy finding creative solutions to interesting problems.
• You can analyze complex information, evaluate options, and make sound decisions that align with our organization's goals and values. 
• You enjoy making decisions on course of action in order to maximize desirable outcomes. 
• You can think critically, evaluate options, and weigh the pros and cons of each alternative. 

Experience you bring:

• Professional Experience:
  • 3-5 years of marketing experience, with a focus on campaign management and email marketing.
  • Familiarity with ABM technology (e.g., 6Sense, Common Room or similar).
• Industry Knowledge:
  • Experience in B2B SaaS required. HR Tech preferred.

Marketing Expertise:

• • Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
  • Excellent writing experience, with ability to create concise value-based messaging that drives action tailored to specific audiences.
• Project Management:
  • Demonstrated ability to plan, prioritize and thrive in a fast-paced, deadline-driven environment.
  • Proactive management of workloads, ambiguity and multiple projects simultaneously.
• Collaboration Skills:
  • Proven ability to collaborate effectively with cross-functional teams.
  • Clear communication and openness to feedback.
• Analytical Skills:
  • Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
  • Understanding of conversion rate optimization best practices.
• Technology Proficiency:
  • Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.
  • Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools.
• Educational Background:
  • Bachelor's degree in business, marketing or a related communications field or relevant work experience.

Compensation: The pay range for this position is expected to be between $85,000 and $125,000/year; however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs